Athletics

• The first ingredient of successful marketing is an attractive product. Just as an automobile company spends years perfecting a new model, exert the necessary effort and time to better your swimming skills and results.
  
   
• Do college research early and often and create a tentative list of probable colleges. Gather the email addresses of these colleges' swimming coaches and inform them of your interest and athletic and academic ability. Persistence pays off! If a coach does not respond, be sure to send a follow-up email. Many coaches will then send (via mail) an inquiry form; be sure to complete and return the form immediately. Start relationships with these coaches, but be careful to stay within the guidelines of NCAA regulations-you can visit beRecruited.com's "Athlete' Links" for more information.
   
• Inform the coaches of more than just your best times. Alert them of any progress you have made either in the pool or in the classroom. Between two comparable swimmers, a coach will find the one demonstrating marked improvement most appealing. Remember to constantly update coaches of recent results. When talking to coaches, sound interested and remain honest.
   
• Having your club coach contact collegiate coaches is an excellent way to convey your interest and provide him/her with another useful source of information.
   
• Plan and take recruiting trips (look for future articles for more information on this subject). They are an excellent opportunity for you to learn about a particular school and for that school and swimming program to learn about you. Be attentive, aware, and interested. Be sure to interact with the coach and to reiterate your interest in his school and his program. Ask the coach if he has any questions for you.
   
• Register with beRecruited.com. With over 100 registered college and collegiate coaches from Divisions I, II, and III, beRecruited.com does the marketing for you!